MUC Collaborative, "Idiomatic Road Interventions"
Kicked the Bucket (English) – to die
I’m not hanging noodles on your ears (Russian) – I’m not joking
Cleaner than a frog’s armpit (Spanish) – to be poor
Idioms are a peculiar form of non-literal language that can spark your imagination and tap into the illogical functions of your brain. These cryptic language puzzles are solvable only if you already know the answer in advance. Idiomatic expressions are odd, but far from the periphery of language. People everywhere on earth express themselves this way—they are central to how we communicate. Based on his research, linguist Steven Pinker believes that we have as many idioms in our long-term memory as we have words.
MUC’s “Idiomatic Road Interventions,” likens the twists and turns of LA’s Mulholland Drive to the unexpected and sudden turns of meaning in idiomatic phrases. Keep an eye out for idiom banner interventions on the roadside, the hillside, and in the treetops as you traverse this historical urban-rural cruising derive. You’ll find short spurts of humor, inspiration, and other oddities just around the bend!